Driving Productivity and Sustainability Transformation: Matex Certification Workshop Enhances Competitiveness of Sarawak’s Tourism Industry
14 November 2024, Kuching – The Malaysia Productivity Corporation (MPC) Sarawak, in collaboration with the Tourism Productivity Nexus (TPN) and Sarawak Economy Development Corporation (SEDC), successfully organized the Malaysia Tourism Excellence (MaTEx) Certification Workshop and Sustainable Tourism Action Plan: Driving Productivity, Excellence, and Sustainability in the Tourism Industry.
Held at the MPC Sarawak Complex, the workshop gathered 50 participants from the tourism sector, including Business Event Venues (BEV), Business Event Companies (BEC), Product/Site Operators (PSO), and Environmental and Sustainability Personnel from across Kuching, Sarawak.
The workshop aimed to enhance the quality and standards of the tourism industry through the Malaysia Tourism Excellence (MaTEx) Certification initiative and to develop industry readiness strategies for sustainable tourism practices.
Attending the event was Mr. Rohizam Md Yusof, TPN Champion, who is leading efforts to promote sustainable tourism practices and strengthen government-industry collaboration in driving digital transformation within the tourism sector.
In her welcoming speech, Dr. Mazlina Shafi’i, Director of MPC Sarawak, emphasized the importance of this program in strengthening the competitiveness of Sarawak’s tourism industry.
"Programs like this not only bolster the standards of the tourism industry but also pave the way towards sustainable environmental conservation.
Sarawak, as a prominent tourism destination, requires collective efforts and high commitment from all stakeholders to achieve sustainability.
The MaTEx certification and sustainable tourism strategies established here will serve as guidance and encouragement for all parties to move forward with best practices that align with global demands," said Dr. Mazlina.
She added, "Through this workshop, we hope to build collaborative strategies with tourism industry players in Sarawak that aspire to bring about positive change and lead in excellence and sustainability.
This is a collective initiative to ensure Sarawak remains relevant and competitive as a preferred global tourism destination."
The MaTEx Certification Program introduced here is expected to help Sarawak’s tourism industry enhance service and product quality, meeting both local and international tourist expectations.
Additionally, it empowers the industry with sustainable tourism strategies that will position Sarawak as a leading tourism destination committed to environmental sustainability in alignment with Sarawak’s Post COVID-19 Development Strategy 2030 (PCDS 2030).
MPC encourages all tourism industry players to actively contribute to positive changes towards a productive, excellent, and sustainable tourism industry, thereby helping to contribute to the economic growth of both the state and the nation.
About Malaysia Productivity Corporation (MPC)
MPC is a statutory body under the Ministry of Investment, Trade and Industry (MITI). It drives national productivity holistically at the national, sectoral, and enterprise levels through three main thrusts: developing future talent, driving digitization and innovation, and building a robust ecosystem. It collaborates strategically with the private and public sectors by emphasising productivity as a key agenda to boost productivity growth and national competitiveness, ultimately leading to shared well-being and prosperity.
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